Despite of its smallness, Jõgeva has a very active culture life – one of the best womens' folk dance groups Jõgevahe Pere is from here. Also, the folk dance group Kaaratsim is from Jõgeva. Town has active choral singing groups, its own orchestra and an amateur theatre. In the spacious and refurbished Jõgeva culture center, many events and local activities take place (art exhibitions, cinema, theatre) and you can also find Estonian Santa Claus from there. Many culture events take place also in the town library and the museum of Betti Alver.
Sports life in Jõgeva is diverse. Since re-independence, the most popular is floorball. During the Soviet Union, ice hockey was very popular. Jõgevas' floorball team Tähe has won the Estonian championships for ten times. Important traditions are also wrestling and chess. Town has good conditions for training during the whole year – big stadium and two tennis courts.